The Hidden Costs of Going It Alone: What Most Independent Artists Overlook
Independent musicians are known for their resilience. We book our own shows, design our own posters, negotiate our own contracts, and promote our own releases. For many of us, that sense of control is empowering. It’s a badge of honor that proves we’re doing it on our own terms. But what often gets left out of the story is the cost. And not just the financial cost. We’re talking about the hidden toll that comes with being your own agent, manager, marketer, and tour coordinator… all while trying to stay creative.